Crisis communications can mean many things to many people. A mega oil spill offshore or a meltdown at a nuclear facility is likely to sound the alarm bell. But just because your business is small- to medium-size does not mean your crisis communication needs are to be ignored.
Those needs are important to you and your stakeholders – customers, employees, neighbors, and elected officials to name a few. Ready.gov has a wealth of information to prepare and handle natural or man-made disasters, including a crisis communications plan for businesses. You may want to consult a professional, but the guidelines are a good place to start thinking about what you need to keep the lines of communications open.
One important tip for any size business is to include crisis communications in the risk-management review of your business. The risk management and crisis communications plans should be reviewed regularly as conditions change within and outside your business.
The Ready national campaign was launched in 2003 to educate citizens about being prepared for emergencies. In 2004, the Department of Homeland Security and the Federal Emergency Management Agency launched a readiness campaign for businesses.
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